When you have own a product or service, you have one mission online: convert readers to buyers.
It doesn’t matter if you use short copy or long copy, if your copy isn’t appealing to the deepest desires, fears, and wants of your customers, it’s not going to convert.
You need a sales page that awakens the driving force behind buying in your customers so they open their wallet and invest in your product. You need a compelling offer that’s too hard to resist - they need to feel like they need your product. They simply can’t live without it.
Far too many business owners invest time and money in product creation and site building. They’ve come up with an outstanding product and a site that has all the bells and whistles. Yet, when it comes time to generate their sales crew, which when speaking of your website is essentially your sales page, they throw up some poorly thought out copy they’ve written in a matter of minutes.
Just like a store manage has to train his sales team extensively, you need to build your sales copy with careful thought and precision. If you don’t capture your readers from the very first sentence, chances are, you’ve lost them forever.
If you get your sales page right however, then you’ll be making money 24/7. You can set it up and forget about it. It’ll do its job, earning you your income.
Since I’ve been in the fitness business for so many years and have worked one-on-one with a vast number of clients, I know precisely how they are feeling. I understand where they’re coming from and know what their deepest and darkest fears, wants, and desires are.
This is what I use to create my sales page copy. By tuning into their feelings, I’m able to create compelling headlines, get them captivated by the first sentence, and get them anxious to know more.
By the time they’re through, they will feel as though your product or service holds the key to overcoming their problem.
Contact me to get started and build a very own ‘sales army’ of your own.